5 Reasons Why You Should Create a Mobile App For Your Business
If you've kept up with the latest news and trends, by now you are familiar with big-name startups like Uber, Lyft, Airbnb, Twitter, Tinder, and Snapchat. Not only have these "startups" burst onto the scene with their mind-boggling revenues and user growth, but the well-known truth is how fast these companies have changed our behavior when it comes to the most basic things. The questions that still remain in most of our minds is "Was there a bubble, to begin with", and "Did this bubble burst"?
These are popular questions that have been swirling around top tech blogs and news websites of late but don't really hold much value. While we don't agree with most of the consideration that there was ever a bubble, to begin with, but there are some interesting trends that have emerged in the field of application development as a result.
While the "golden-days" of mobile app startups pales in comparison to newer topics of discussion like Bitcoin and other cryptocurrencies, the need for mobile applications hasn't even reached 1/5th of it's overall, long-term potential. Below, I have listed 5 different reasons why the need for mobile applications will not only regain its popularity, but we will shed more light on its real-world use-cases and why you should get in on the opportunity!
A mobile-first society
Look up, down, left or right and you will see someone looking at their mobile phone. No matter where you go, or what you are doing, mobile phones have become such an intricate part of our lives that some individuals actually experience deep, emotional pain, if they were to, lost such a device. In summary, if you don't have a mobile phone today, it's highly likely that you may have one tomorrow!
The easiest way to reach someone in today's world is on their mobile device, but it isn't as simple as you may think it is. Getting access to someone via their phone is almost impossible as the younger (millennial) generation don't spend as much time conversing on the phone as the prior (GenX, Baby Boomers) did. Most millennials spend at the minimum an average of 27+ hours per week on social media. The positive takeaway from this information is that by potentially creating an app that adds value to someone in some way is more likely to garner their praise and attention then try to reach them in any other format.
The risk is lower
The ability to create and develop these impressive mobile apps has evolved from an exclusive club of the super-wealthy and elite businessman to almost any teen that has access to a computer and an internet connection. When you have more competition in the industry, inevitably prices are driven down in an effort to remain competitive.
While companies like us have to worry about what the competition is up to, you can take reap the rewards of this opportunity. Starting with design, you can now have an MVP of your app designed and prototyped in a single day which is pretty amazing! Let's not forget to mention that you can have something that once cost you $10,000 - $20,000 created at a price point equivalent to a plane ticket from Los Angeles to New York!
The reward is higher
When ever someone asks me (Jay) about building a mobile app, I am always quite receptive of their ideas. First, very few ideas are bad ideas, so positive reinforcement will always be appreciated over negativity. Second, an idea is just that, an idea. I then ask my friend if this application will make or save at least $25,000.00 over the course of 3 years? If the answer is yes, then making an app is an amazing investment idea. If you can save someone time, energy and effort in almost anyway of their life, it has a real monetary value to it. If you can get this product into the hands of people who have similar problems like you, then you increase the value of this product in not only their lives, but your own.
We all share similar problems
The most important question to ask yourself is if this solves a problem for 1 person, in this case yourself. Chances are, a problem that you have is a similar problem for someone else around the world. Yes, finding these people can be notoriously difficult, but with targeted ads, social circles and viral marketing efforts, finding these people is more doable than you can imagine. The truth is that we aren't so much different from one another. We all eat, sleep, socialize, work, travel, exercise and more. Having one thing in common with someone, especially a problem that can be solved is worth millions in it's own weight!
The Next-Gen Brick & Mortar
The next time you leave your home or office, count the number of pizza shops that you see on your route. If not a pizza store, how about a hardware store, a nail salon, a grocery story, pet store and so on. Over the past few decades owning a brick & mortar business has been the dream of millions of people around the world. Now, the idea of having an app that helps you run your business, increases business efficiencies, or saves you thousands of dollars is the dream. That dream is more attainable than ever. While a business isn't going to be for everyone, creating a mobile app is the most prevalent way to future-proof your current business or start a new one that solves a problem for many.
In conclusion, if you have an idea to create an app that solves at least one problem, it would be worth it to get it prototyped at the minimum. While this might sound biased, as we specialize in designing apps, I can tell you that I have wasted far more money in dark, lonely bars that span the globe. I've wasted money doing really dumb things. Learn from my mistakes, don't waste money in bars, build a better, brighter future for yourself. Start building the app of your dreams, and see results in 24 hours or less.
Thank you for reading!
Why we write
In the “24Stories Blog” we provide you with relevant industry topics meant to help your tech business grow. We help our clients design web and mobile apps as a short-term value add, but our content is meant to help you (if you use technology to scale your current business model) long-term. We hope the information increases your knowledge, skills and ability to build the best applications in the world use industry standard best-practices. After reading our content we hope that you can become more “tactical”, by immediately putting what you learn to task. Thanks for reading!